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Welcome to Foot & Sole - finding the right footwear and fit.

Positioning:

• Canadian footwear guidance focused on fit.
• Core philosophy: Feet First. Product Second.
• Goal: Help Canadians choose appropriate footwear for their feet.
• Recommendations explain why a shoe may suit the customer, plus limitations/watch-outs.

Core customer journey:

• → Find the Right Shoe
• → Fit profile
• → Recommendations
• → Why it matched
• → Product page
• → Canadian purchase pathway